Every brand has a story to tell. From the inception of the company, to the impact with clients or customers, to the problem the business solves and beyond – your brand story is often your differentiator. Yet many businesses fail to share these key elements. Sometimes, the hardest part is often the simplest: identifying your sharing strategy and medium.
More and more, businesses are putting hyper-focus on internal events, and rightfully so. When you add extra effort to a special gathering or event, you’re showing your team you care, and further perpetuating your culture and camaraderie.
Marketers want to be social, and want to reach consumers, but they want instant results. And instant conversions. Gaining social momentum takes time and strategy. That said, creating a social media footprint doesn't have to be a necessary evil. In this post, find 3 social media myths, debunked.
Social media doesn't sleep. Google never stops crawling. The pressure to continue to create content is always there, but it doesn't have to feel like a burden. In addition to using a content calendar to plan out your year, use these three backup blog ideas when you're stuck.
By promoting relevant blog posts and content offers via social media and targeted email campaigns, you're showing the community that you're the go-to source for information in your field.